BT, Setanta, Top Up TV and Virgin Media - Ofcom Pay-TV consultation response Useful Secondary Wider Reading:
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ttp://www.marketingmagazine.co.uk/news/838529/Setanta-gives-advertisers-choice-Sky-share-live-football-rights
http://www.bbc.co.uk/blogs/sporteditors/2009/01/good_reasons_to_stay_up_late_1.html
A bit Fight and Ricky Hatton focused but some good audience debate and feedback that adds to your debates
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