Year 13 Media and Film Cover Work for Thursday

Good evening everyone. I won't be able to teach your lessons tomorrow as I am busy all day interviewing the 'Head of Media and Film' candidates. Sorry! However, I have lots of work for you to do so please read on to discover what I have planned: 

Year 13 Media:

I want you to break into groups of no more than four people and work collaboratively on a 500 word essay response using the 'Horror' reader on my front desk + your knowledge and understanding of the four films studied to create a team essay. Here are 4 questions to choose from with basic structures: 

How important is Genre to film audiences and the film industry?

1. Define Genre- a blueprint of conventions, useful for Audiences and Institutions alike. 

2.Industry:

Think about it logically, its useful in, pre-production, Production- directors working with the same actors and crew- they know they work well together. Post modernism, inter textuality, directors and producers influences, auteur theory, etc. Post - Production, Marketing and distribution- via genre- trailers, press, TV interviews etc- all aimed at the target audience. mass or niche. 

3. Audience:
Genre is a contract between I & A - marketed in a certain way to appeal to a particular audience who will have expectations of a film and be prepared to 'suspend their disbelief' to take part in this process of consumption. 
They bring their own cultural & post modern references and experience to the film and may consume it on different levels. Roland Barthes theory of 'plaiser' & 'Jouissance'- audiences feel gratified that they have been intelligent enough to recognise these references and they also enjoy the film both on a visual spectacle level and also on a more challenging intellectual level. 

“Generic conventions provide a basic structure, but that is all. Every film is unique” Discuss this view.

The following issues may be referred to by candidates:
•Generic conventions
•Case study analysis
•Auteurism
•Audience pleasures
•Hybrid, cross genre films
• Sequels and prequels

Explain how and why certain films combine the conventions of more than one genre.The following issues may be referred to by candidates:
•Audience pleasures and expectations
•Success of certain formulae and paradigms
•Industry preferences
•Promotional issues and strategies
•Hybrids and sub genres
• References to and comparisons with literary genres

How do you account for the growing popularity of Horror?

PLEASE PRINT YOUR TEAM EFFORTS AND LEAVE ON MY DESK! HERE IS SOME GENRE THEORY TO SUPPORT YOU:

Genre Theory

• As audiences become acquainted with particular genres, they come to expect a specific type of viewing experience from films of that genre.

• Genres typically have a life cycle, progressing from uncertain beginnings to stable maturity and parodic decline.

• Though generic similarities between films have existed since the beginning of cinema, it was the advent of semiotics and structuralism that gave scholars a sophisticated methodology with which to analyze film genre (see Film Theory).

• Jim Kitses defined genre in terms of structuring oppositions, such as the wilderness-civilization binary found in westerns.

• Rick Altman divided genre into the semantic (iconographic elements such as the cowboy hat) and thesyntactic (structural and symbolic meanings).

  
  
  
  Uploaded on authorSTREAM by hurtwoodhousemedia
  
  
  
  
  YEAR 13 FILM: PLEASE WATCH 'CITY OF GOD' - IT IS ESSENTIAL THAT YOU WATCH THIS FILM THIS WEEK PLEASE! ENJOY. X