CRITICAL RESEARCH STUDY MOCK EXAMS

Good Evening everyone. I hope you have all enjoyed a super-noodle-dandy weekend and feel ready for the Mocks this week. My Friday class will sit the mock in Leanne's lesson on Wednesday. My other class will sit the exam on Thursday in my double.

I have been reading through quite a few essays and a very common error being made for Q1 is the tense you are writing in. Q1 is about the research methods you selected and used, and why? It therefore needs to be written in the PAST TENSE! I want to know what you did and why? NOT WHAT YOU INTEND TO DO! 

Also, Lewis asked if I could put together a bank of KEY MEDIA WORDS to use in your essays, so here goes:

The FOUR KEY CONCEPTS THAT UNDERPIN THE COURSE AND YOUR ESSAYS ARE: AUDIENCE, INSTITUTION, REPRESENTATION, FORMS AND CONVENTIONS:

Audience - primary audience, secondary audience, profile, sociographic, psychographic, ABC1, uses and gratifications, effects, mass, niche, respondents, 4C's (Young and Rubican's theory), lifestyle, brand identity, brand loyalty, taste, mode of address, complex, patterns of consumption, fickle, viewing habits,

Institution - broadcast, narrowcast, mainstream, independent, PSB, commercial, dominant ideologies, transgressive ideologies, censorship, regulation, monopolisation, industry, oligopolies, Transnational Corporations, mode of address, scheduling, media placement, advertising revenue, vertically integrated, production, distribution, exhibition, consumption, synergy, symbiotic relationship, patriarchal order, patriarchy, glass ceiling

Representation -  gender, sexuality, race, religion, age, ability, stereotypes, constructed identities, identity, male gaze, scopophillic gaze/ Narcissistic gaze / fragmentation / objectification (Laura Mulvey)/ ideological messages and values, voyeuristic, verisimilitude, female gaze, hetrosexual gaze, dominant ideology, transgressive ideologies, mode of address, implied, suggested, explicit, conventional, unconventional, challenging, subversive, undermine, patriarchy, matriarch, patriarchal order, ideological overtones, feminism, gender politics, socialisation, hyper-masculinity. THESE ARE CONSTRUCTED THROUGH FORMS AND CONVENTIONS

Forms and conventions - FORMS = TEXT TYPE (Magazines, films, TV, Radio etc.) GENRE and sub-genres. Conventions = Cinematography, sound, lighting, mise-en-cene, SFX, editing, headlines, subheading, slogans, shot type, framing, fragmentation, pace, movement, celebrity endorsement. 

I hope these are useful. I'll try and add some more later as my brain feels like it has been fried! See you next week. Only 5 Days to go! x